Ultra-Bright LCD Displays In sharp contrast to conventional one-color LED technology, high performance VID screens provide significantly wider viewing angles and ultra-bright, full-color animations and video images. Brighter than a typical LED screen, high-resolution VID images are clearly visible even in direct sun light and provide higher-quality image definition for dazzling ads day or night. Surpassing LED technology, LCD displays achieve branding capabilities never seen before in outdoor media.
	Secure Wireless Network Vert has created a full proprietary and secure web-based infrastructure linked to the Internet via a wireless cellular modem. Based on information from the Global Positioning System, VIDs use Internet access to feed live ads through a wireless connection to the rooftop screen.
	Onboard Computer Each VID is equipped with its own computer system that controls the LCD displays, while coordinating communications with the central server and the Global Positioning System.
	Central Server A powerful central computer manages the network and controls the information sent to each VID as it travels around the city. Vert equipped taxis run off of Vert's ad-sever network.
	Data Collection & Report Capabilities A web interface allows advertisers to reserve space, target advertising, and manage creative production. The network is able to track, analyze, and measure advertising messages so that for the first time, outdoor advertisers can retrieve meaningful real-time reporting information about their campaigns, such as summaries of ad frequency and usage.
	Geo-Targeting Technology To learn more about how the VID uses the Global Positioning System, please visit the Geo-Targeting Technology page.

Application:

Rich, colorful, moving ads (a lot like animated Internet banner-style ads) are typically developed in Macromedia's "Flash" for maximum impact (other compressed image and file formats work as well). And VID's creative flexibility means advertisers can customize their message based on changing goals, test different messages efficiently and adjust creative quickly with in-house creative production.


Engaging Creative. VIDs allow advertisers to deliver engaging ads on two-sided screens with greater depth and wider viewing angles, using fully animated, full-color video. Through first-of-its-kind targeting capabilities and creative presentation, VID's colorful moving images cut through cluttered outdoor advertising venues, making products stand out and influencing customers to buy. Mounted at eye level, they provide wide viewing angles and grab audience attention, turning heads and leaving lasting impressions over traditionally static taxi-top signage.


Real Time Content. VIDs function as a live content network, integrating live Web-based content into your message. Breaking news, streaming stock quotes, current weather conditions, sports scores and traffic conditions can be displayed in real time to increase visibility and reinforce a message.